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Assael, Henry's books list

No.	Title	Publish Year
1.	Consumer behavior and marketing action \	1981
2.	Marketing : principles and strategy	1990
3.	Consumer behavior and marketing action	1995
4.	Consumer behavior and marketing action	1984
5.	Marketing : principles & strategy	1993
6.	Consumer behavior and marketing action	1992
7.	Consumer behavior and marketing action	1998
8.	Consumer behavior and marketing action	1987
9.	Consumer behavior : a strategic approach	2004